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山东泰山旅游规划院(以下简称泰山规划)独家推出“产、官、学、媒、研”五位一体的旅游规划设计新模式，以“优化产业结构、创新发展模式、服务旅游行业”为使命，坚持“文化为魂、创新为先、特色为要、独树一帜”的创意理念，依托泰山智库、历下智库等智库资源集聚了国内外政府专家、高校教授、科研机构专家、传媒精英以及长期致力于国际旅游产业研究的职业经理人等300多名专家。
泰山规划秉承“汇通智慧、创意经典”的规划宗旨，坚持“山水为根、文化为魂、人为本”的设计理念，围绕“好客山东”主题品牌，诠释山东十大旅游品牌，创意齐鲁山水，传播儒家文化。坚持 “让规划落地，把产品做活”规划理念，无论总规划、区域规划，还是概念性规划、修建性规划，都强调以顾客需求为导向，谋定旅游发展格局，精准定位市场目标，精心创意和设计旅游产品，最终实现经济效益和社会效益。
泰山规划业务包括六大部分，一是总体策划，总体规划是以产业定位为核心，技道结合、道技两用的综合规划。二是项目规划，即以旅游项目为核心，精雕细琢的专项规划。三是旅游形象策划，即以品牌设计为核心，立足已有，策划未有，创意景点品牌。四是旅游活动策划，即以主题活动为核心，聚焦优点，创意卖点，打造经典。五是旅游产品策划，即以产品策划为核心，连点为线，织线成面，创意精品，引领需求。六是旅游营销策划，即以目的地营销为核心，整合资源，优选平台，拓展渠道，以正合以奇胜。
泰山规划不断借鉴国内外先进旅游发展经验，坚持创新发展，不断推陈出并提出了泰山规划院的规划设计新方法。其中主要包括旅游产品规划“六化法”，旅游规划“八段锦”和旅游营销规划“九段法”。所谓“六化法”是指观光产品差异化、度假产品舒适化、休闲产品特色化、主题产品新颖化、大众产品品质化、高端产品品牌化。所谓“八段锦”指的是：儒儒、法法、道道、简简、大大、小小、形形、上上等八法。“儒儒”,人需也。市场最需要、客户最重要，悟透客户需求，找准销售目标，做到精准营销；“法法”，技能也。讲究技巧、方法，细究游客的心理需求，摸透游 客行为偏好，丝丝入扣、不断深入；“道道”，道义也。讲究道义、遵循规律，中正泰和、不偏不倚；“简简”，大道至简也。化繁为简、开门见山、直入主题；“大大”，大处着眼也。有规划、有目标、有思路、有节奏，循序渐 进，不断丰富与完善；“小小”，烹小鲜也。细微之处见真章，细节入手，既精工细作又栩栩如生；“形形”，形而上也。形式上简约灵动，页面上简洁大方，架构上清 晰明快，文字上言简意赅，图片上赏心悦目；“上上”，格局也。讲究格调、不落俗套，立人立己、达人达己。所谓旅游营销规划“九段法”，即讲究“客户需求、消费体验、价值内涵、竞争态势、贴心服务、要素管理、新闻卖点、精准定位、品牌节庆”等营销规划九段法。
2017年，泰山规划将专注于全域旅游规划、特色小镇发展规划、古城旅游发展、规划旅游产品体系创新规划以及整合营销管理规划。紧紧围绕泰山规划院关联机构资源，帮助规划项目方明确发展思路、制订发展策略、完善旅游产品体系、提升整合营销能力，切实对接好三大旅游市场。一是对接好海外旅游市场，包括针对港澳台、东南亚、日韩及欧美市场的大型旅行社开展营销活动；二是国内市场，通过中国后世博大联盟、老把式联盟、邹鲁研学旅游联盟等机构，积极做好与国内各省市大型旅行社的协同合作；三是周边市场，作为山东旅行社协会副会长和秘书长单位，泰山规划积极协助规划单位与全省1800多家旅行社做好对接合作。
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