Hong Kong Innovation Design
Innovation Distinguishes Between A Leader And A Follower
IDL Design has developed into a large, professional interior design house focusing on commercial design after nine years which was established in Hong Kong. The company currently has more than 150 staff members, many of which are veteran Hong Kong designers with over twenty years of experience in design and property related work. The company also employees Mainland Chinese designers to ensure that designs blend well with culture on the Mainland.
IDL Innovation Design——We understand the commercial design, know better the business management.
Our long-term clients are industry leaders such as the Wharf Group, the Kerry Group, the Hangzhou Tower Group, Intime Group, Chia Tai Group, Hong Kong Maison, and the Pacific SOGO Co.,Ltd. And Powerlong Group. IDL has strategic partnerships with the world’s largest real estate consultant companies such as CBRE, JLL, DTZ, and TCBL.
We are growing into an interior design institute for commercial real estate projects that is “driven by the market demands, characterized by commercial design, based on the project experience and successful cases, takes planning and positioning as auxiliary function, and is supplemented by brand resources” and has a full service scope and professional ability!
Innovation Design has operations in 13 provinces and cities such as Beijing, Shanghai, Tianjin, Chongqing, Zhejiang, Jiangsu, Guangdong, Sichuan, Inner Mongolia, Shandong, Hunan, Henan, Guizhou in China.
Innovation Design now have already established three branches in Hong Kong, Shanghai and Hangzhou. The branches of Beijing, Xiamen, Shenzhen and other places will be established soon.
By the full consideration to the company's core competence is the design, IDL founded an internal business school of design which led by senior design directors, for the construction and development of the designers team. By organizing the designers team to investigate Singapore, Hong Kong, Milan and other places, and form a complete business analysis report, IDL formed a good training, sharing, learning atmosphere internally to provide excellent growth space for the designers. This ensured the inheritance and development of IDL commercial design gene which would make IDL always maintain the first-class level of commercial design and continuous improvement.
Commercial Space Design
Commercial space design is the integration of space design and business planning. Exquisite products, comfortable environment, novel advertisement, wonderful display and gorgeous shop design will make consumers have deep impression on business space to satisfy the expectation of shopping enjoyment on modern mall for people. The purpose of commercial space design which is create the wonderful shopping environment and brand-new consumption space with fashion charm, as well as make shopping, the uppermost leisure way for modern city life, explained by fashion and taste.
Space design comprises of interior design, architectural design and landscape design. The modern and novel space interior design pays attention to the use of new material, the combination of natural environment and humane environment, change and innovation on traditional architecture and environmental art concept; while the commercial space design takes account of client’s functions and aesthetic requirements.
The modern business competition has already gotten rid of the situation of attracting clients only by commodities with low price and good quality. A good shopping environment, products with brand influence and appeal as well as humanist service can influence the orientation and effect of business project from each aspect.
The Interior design plays the important role in modern business project. And the contents of design contains all the public space such as atrium, corridor, leisure area and sales area. The design effect shall exactly express the whole business orientation and the consumption guide, at the same time shall take the future practical function use and promotion of business theme culture into consideration.
A good business image will be the foundation of brand resource, which can further promote the attraction of famous products, property image quality and appreciation for developers.
A successful facade design of shopping mall can directly reflect its theme, orientation and quality. The design effect should make people enjoy the shopping happiness and enthusiasms starting from appearance vision, then stimulate the shopping consciousness and actions so as to attract consumers. The facade design shall completely combine with shopping mall landscape and light effect design to create the perfect business mark.
Signage system is the indication of public environment of business space，the guide directory of the whole business space and the important component of business design and planning. It mainly covers the overall introduction to interior and exterior environment, introduction to floor and owner, guide to functional area, promotion of brand culture.
A successfully signage system of modern business space imply the promotion of consumption idea of consumers and operators through the whole business space shall be naturally integrated into the whole design style on the premise of satisfying the basic traditional functions.
Signage system is based on the principle of simple, definite and beautiful. As far as color assortment is concerned, the predominant color shall be vivid and coordinated with surroundings. Its material, character, pattern shall be unified with the whole environment, and combined with lighting design and advertisement system.
Contour line is the flowing environment while the pedestrian flow is an indispensable and important component among it. It is the continuation of space and space and control on crowd as well as the precondition whether the modern large-scale comprehensive business environmental design can be successful or not.